Mohawk

Three juggernaut brands under one roof, all powered by AI

Mohawk is a Google-backed startup that straddles the intersection of Tech and CPG. Our core focus is AIMEE™, a next generation E-Commerce platform that short-circuits the traditional product lifecycle. That basically means we could disrupt (forgive the jargon, it had to be done) the way CPG companies are able to go from R&D to manufacturing to pricing to fulfillment. And, the tech actually works – in just 2 years we launched 4 consumer brands that together reached a yearly revenue of over $100M, with a conservative 100% YoY growth trajectory. I led the consumer marketing and partnerships for those core brands.

Below is a quick rundown.

Vremi

THE HOME& KITCHEN BRAND THAT WILL MAKE YOU FLIP. You’ve never heard of Vremi, a startup Home & Kitchen brand with no retail space and no conventional advertising. But, with a line of nearly 200 products that are now in over a million homes, odds are you know someone who has. You may even know a superfan because there are a lot of them.

From Moms in the invite-only Secret Sauce Society Facebook Group to Millenials debating the @vremiofficial Twitter over whether hot-dogs are tacos (they are!), Vremi fans come for the products but stay for the connections. Despite the fact products are flying off Amazon shelves at a rate of 1,500 units a month (many earning the Amazon Best-Seller badge) and monthly sales well north of $1M, Vremi doesn’t seek to convert fans into sales; it seeks to convert sales into fans.

In an age of increasing automation, Vremi is a look at how people and machines can coexist in marketing. With AI unearthing market insights to make a better product that people will actually buy, and a team committed to a better consumer connection, Vremi has found harmony in it.

hOmelabs

THE SMARTEST HOME IS STUPID SIMPLE hOmelabs is a home appliance brand that was founded on the simple belief that the smartest home should be stupid simple. The initial plan was to make the most complete and accessible lineup of connected devices for every home.V The brand is quickly becoming known for bringing you great home products, tips, and a bit of warmth for your day.

Xtava

CURLS JUST WANNA HAVE FUN How do you build a beauty brand with all the sass but none of the snark? We’re not gonna lie, we love the juggernaut success of all those direct-to-consumer beauty brands that have taken on the industry giants, and come out on top. But they’ve inspired a slew of imitators that feel like they’re just upping the ante when it comes to being snarky online. With Xtava, we set out to prove that in a beauty landscape inundated with snark, realness can be a true differentiator.