A wellness company that just happens to sell insurance

The road to better health is not one that you generally trust your insurance provider to help you navigate.

To shatter these kinds of negative perceptions, Emblem Health recognized they needed to behave differently. So we showed them how to connect with their customers on human terms. As a regular person, personal betterment is a step-by-step process. As soon as we feel overwhelmed, we revert back to old (and bad) habits. Every step, no matter how small, counts – as long as it’s a step on the way to better health. Emblem Health must become a meaningful partner on that road to healthier living.

The big idea: Emblem Health, Official Sponsor of Small Steps.

We developed a comprehensive program to encourage New Yorkers to take a step in the right direction, and to break healthier living into manageable objectives. Through meaningful community outreach and a Small Steps app, we put healthier living in the hands of consumers.