TENNIS COMES ALIVE at the u.s. open

American Express has been a patron of the USTA for over 15 years, and Momentum has been there every step of that journey. The brief to the agency is the same every year: innovate the fan experience. We must top what we did last year, we owe it to tennis fans, and to our card members.

At the core, whatever we do must deliver on the promise of getting tennis fans closer to their passion.

So in 2013, we created an experience we called The Art & Sound of Tennis. The crown jewel of a 10,000 square foot branded space, it was a truly immersive installation where fans could step up to a 30-foot LED wall, swing a motion-sensitive racquet, and create unique tennis-themed art to share with friends through social media